But what they can’t ever add is a mobile phone, wireless headphones, or a wearable (Apple) or maybe artist exclusives (Tidal).īased on some rumors around the start of 2016, we believe that Amazon has about some 50 million Prime members, though they don’t come out and tell us. They’re going to take a page out of the T-Mobile playbook and keep adding things until you have zero reason to not switch to them. Coupled with the Amazon Echo, it makes a lot of sense. That means when you sign up for a membership at $11/month, you get free faster shipping, video streaming with movies and TV shows, and now music streaming. My guess is they’re going to add it as another feature to Prime. Most of the subscriber growth is due to exclusives by major recording artists like Jay Z, Kanye West, Rihanna, and BeyonceĪmazon is also reportedly getting into the music streaming business.Thus, they’re growing at about (3M - 0.5M / 12) 0.2M subs per month.When it launched in the US in March of 2015, Tidal had 0.5 million subs.As of March 2016, Tidal has 3 million paid subs.Apple Music is getting into video content creation and streaming as well to run alongside streaming music (it could be part of the Beats content creation arm of Apple).Apple Music is growing at a rate of 2 million subs per month, which puts them at about 30 million subs by the end of next year, nearly in line with Spotify.It took Apple 1 year since the Beats acquisition and launch of the newly branded service to get to 15 million subs.Spotify is getting into video streaming to help keep subscribers engaged, as well as partnership with Uber to listen while driving.They raised $1B in debt in March 2016 with an unknown valuation.Spotify’s 2015 fundraising valued the company at $8.5B.It took Spotify 10 years since being founded in April 2006 to get to 30 million subs and 100 million users.
So, over the last 24 months Spotify is growing at (30M - 10M / 24 months) 0.8M subs per month.Spotify had 20 million subscribers one year ago right before Apple Music launched so they grew by 10 million subs over the last 12 months.Spotify has 30 million paid subscribers (100 million total users, which is about a 30% user to subscriber conversion rate).Spotify has raised nearly $1.6B since their first raise in 2008.So, a few facts from each of the major providers are below, along with a valuation chart based on their monthly paid subscriber growth. I thought it might be interesting to provide a bit more in depth analysis of the situation for readers here. Yesterday I tweeted some quick thoughts out about how I would value Apple Music in comparison to its major competitor, Spotify.
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